The OG of Digital Marketing
Welcome to the website development chapter of my marketing career. Why do I have experience in this area? Because I understood its importance (and my employer urgently needed a refresh). A website serves as a company’s digital business card, a direct channel to clients, and a powerful platform to communicate your brand’s identity, educate your audience, and drive engagement.
Here’s a fun fact: 83% of online users say they’d bail on a purchase if the website feels "sketchy".
Building Your Brand’s Ultimate Online HQ
This was the highlight of my 2024! My first time leading the full revamp of a company website, and the results were well worth the effort. Curran Young Construction, my second employer, was in serious need of a new site. I took the lead from start to finish: researching our services, audiences, competitors, copy, and tone, and managing every stage of the process.
I coordinated across design, UX, and development teams to ensure seamless implementation — from contact forms to career pages. I also integrated the site with our cloud-based operating system and led all content creation. Seeing the transformation firsthand was incredibly rewarding — and having a much happier boss was the cherry on top.
The "Before"
Some pages of how it looked before
Let's (Re)Introduce Yourself to Those That Matter
Reach out to discuss how we can achieve outstanding results together on your next project.