From Pre-Sale to Post-Sale Marketing
Great marketing is all about pulling the strings behind the curtain and making it look effortless when the spotlight’s on. But since it’s never just one thing that makes it all come together, a good marketer knows how to create campaigns that start with early research and brainstorming, and end with client acquisition and retention.
One (Sometimes Two or Three) Pagers
One-pagers were my secret weapon for grabbing clients' attention. I loved diving into research to figure out exactly what would resonate with the audience, then designing and writing the copy to hit the mark—fast. These little gems were a game-changer, helping the sales team close hundreds of deals by offering clients just the right mix of info and entertainment, all packed into a concise, easy-to-digest format.
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Decks
Let me put it this way: The time spent creating these decks was directly proportionate to their conversions. Decks were a key player in securing higher-paying contracts. They weren’t just detailed and insightful about how our service could benefit clients; they stayed true to who we were as a company. We were unapologetically relatable, and that’s what made clients want to partner with us.
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The PR Side Hustle
This is where I get to say, "I’ve worn many different hats". PR and media coverage are the secret sauce to a solid marketing strategy. Having credible sources talk about what you’re doing? Instant credibility.I’ve gone from just writing press releases to being the internal point of contact for all things PR — gathering key information for our agency partners, shaping the messaging, and helping pitch our story to top-tier journalists.
Once coverage goes live, I step into content manager mode: ensuring everything links back to our site, repurposing articles for social media to extend their reach, and using each feature to build even more credibility across channels.
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Let's Build an Ongoing Strategy That You Can Adapt
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