The Numbers Backing the Campaigns
Yes, the left hemisphere of my brain is at work too! I dive into market research, track pixels, and analyze insights to turn data into smart strategies. It’s all about using the numbers to make campaigns work more—Even when marketing success is hard to track, we can’t sleep on those KPIs, right?
Putting the Numbers Behind Campaigns
Not going to lie, this area is still a bit untapped for me, but I'm DYING to learn more about it. Right now, I’m using Google Tag Manager to manage all my tracking tags and ensure I’m capturing the right data at the right moments. Meanwhile, Google Analytics is helping me analyze user behavior, track traffic sources, and measure conversions on websites.
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Market Research
Creating and analyzing detailed reports has helped me understand what is actually happening in society at a macro level. This is crucial—because we’ve all fallen victim to the "false consensus effect" (when we think everyone shares our opinions or behaviors, but they don’t).
Market research is the "vibe check" of marketing. As a marketer, I’ve often had to make decisions based on what I "think" people will like versus what I know they will, especially when introducing new services and products to fresh markets—and money’s on the line.
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Explore our successful advertising campaign visuals.
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